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OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion (2008)

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File Duration
0 Title, Introduction- Loyalty Beyond Reason.mp3 20m19s
1 c1 A Branding Company Town.mp3 45m3s
2 c2 Feeding the Monster.mp3 37m28s
3 c3 Buying Our Way into Being.mp3 37m19s
4 c4 Ad Creep.mp3 30m58s
5 c5 Poisoning the Grapevine.mp3 28m28s
6 c6 Invisible Branding.mp3 31m23s
7 c7 Getting Inside Our Heads.mp3 35m32s
8 c8 Getting Personal.mp3 30m13s
9 c9 The Future of an Illusion, Credits.mp3 16m10s
Total Duration 5h12m53s

A witty, trenchant investigation of branding - a phenomenon that is shaping culture and business in unexpected, disturbing ways

Journalist Conley examines the implications of brand-centric marketing in an incisive investigation that illustrates how defenseless consumers are against advertising—on any given day, they are assaulted by 3,000 to 5,000 ads and branding stratagems that subtly dictate every aspect of their lives. Harnessing scientific innovations, branding has become increasing insidious—whether it is the Xbox audio logo or Southwest Airlines' incorporation of the fasten seatbelt sound in their marketing campaign—consumers are being conditioned to think in brands.

Beyond ad creep and product placement in entertainment programming, viral and word of mouth (WOM) marketing now make even personal recommendations suspect. According to Conley, 1% of American children and 7% of mothers are compensated for participating in WOM marketing. Even social policy is being corrupted—the author asserts that public branding initiatives such as post-Katrina New Orleans' allocation of public funds toward refurbishing its Mardi Gras City image rather than addressing its safety issues shifts resources away from problem-solving in favor of perception. Conley's perspective on branding's encroachment into social areas is as alarming as it is stimulating.
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