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Stop Pimping Our Kids (The Sex Education Show - Season 04)

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The Sex Education Show
Season 04
Stop Pimping Our Kids

The Sex Education Show returns for a new series across three nights, fronted by Anna Richardson. In this fourth series, Anna launches a major initiative against the premature sexualisation of children: Stop Pimping Our Kids.

Sexualised children's clothing, explicit magazines displayed on lower shelving in the high street, provocative music videos routinely screened well before the watershed - on all these fronts Anna sets out to confront the big businesses who are contributing to the sexualisation of kids.

Along the way we also send in ToddlerCam - our undercover mum and toddler go for a wander around a high street store and find sexually suggestive magazines at toddler eye level, even placed near comics and next to small teddy bears.

Anna and our sexual health expert Dr Radha Modgil are also back on tour in the nation's schools with the Sex Education Roadshow, where they'll be answering hundreds of questions about sex from the nation's teenagers.

Episode 1:
Tonight the programme tackles high street giant Primark over children's clothing that transforms kids into sexualised mini adults, and we'll be taking Matalan to task over their decision to keep stocking padded bras in the children's section.

Episode 2:
Tonight's programme tackles one of the nation's biggest newsagents WH Smiths, who display lads' mags on the lower shelves where toddlers can see them. This is in spite of several attempts by pressure groups and even an attempt at a government bill to move them to the top.

Episode 3:
In tonight's final programme Anna investigates some of the music television channels who are beaming videos packed with shockingly sexual images into homes throughout the day when children are watching. She hits the streets with images from recent music videos and asks the public to guess: pop or porn?