The Great Society - Fred Mogubgub - 1967

The Great Society, as featured in the classic book Film As a Subversive Art by Amos Vogel:
To the strains of "The Battle Hymn of the Republic", and at the approximate rate of one image per second, the filmmaker, without further comment, presents head-on shots of an endless barrage of American consumer goods, packed, frozen, canned or bottled.

Fred Mogubgub (1928-1989) was an animator and painter who first came to attention through his films related to the pop art movement of the 1960s in New York City.

Mogubgub's style is quick, staccato, jump-cut—an assemblage of cartoons and photographs that flash across the screen fast enough to be almost subliminal advertising. He was given the slogan "Have you ever heard anyone say 'no' to a Life Saver?" by the Beech-Nut people and made a pop commercial. A follow-up survey reported that the public recalled it more often than straight ads. "You have to grab them," says an ad-agency vice president. "That's pop technique. We have a young audience with whom we have to establish a rapport."

Comment if you'd like more like this.