Edward Bernays-Propaganda (1928)

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"Believing that democracy needed wise and hidden manipulators, Bernays was proud to be a propagandist and wrote in his book Propaganda: "If we understand the mechanisms and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it." He called this the "engineering of consent" and proposed that "those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. . . . In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons . . . who pull the wires which control the public mind." It appears not to have dawned on Bernays until the 1930s that his science of propaganda could also be used to subvert democracy and promote fascism. That was when journalist Karl von Weigand told Bernays that Nazi propagandist Joseph Goebbels had read all of his books, and possessed an even better library on propaganda than Bernays did. WAR ON TRUTH The Secret Battle for the American Mind An Interview with John Stauber http://whale.to/m/stauber.html "