The Cola Conquest 2 of 3: Cola War And Peace

PART II: COLA WAR AND PEACE. During World War II, Coca-Cola becomes an essential morale booster for the troops and a worldwide symbol of the American way of life. As the Cold War turns frigid, former Pepsi lawyer, Richard Nixon, gives Pepsi a decade-plus jump on Coke behind the Iron Curtain. But when the Berlin Wall falls, Coca-Cola is there passing out "the taste of freedom." Back at home, Coca-Cola plays a significant role in the American Civil Rights movement and offers a Vietnam War-weary nation the ultimate commercial for world peace.