CZECH DREAM (2004)

Cesky sen (2004)

http://www.imdb.com/title/tt0402906/

CZECH DREAM documents the largest consumer hoax the Czech Republic has ever seen. Filip Remunda and Vit Klusak, two of Eastern Europes most promising young documentary filmmakers, set out to explore the psychological and manipulative powers of consumerism by creating an ad campaign for something that didnt exist.

The advertising campaign included radio and television ads, 400 posters, 200,000 flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines and was financed from a grant by the Czech Ministry of Culture.

http://www.ceskatelevize.cz/specialy/ceskysen/en/

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