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Splenda Settles Lawsuit Over ‘sugar’ Claim
05-12-2007, 07:26 AM,
#1
Splenda Settles Lawsuit Over ‘sugar’ Claim
http://www.msnbc.msn.com/id/18618557/

PHILADELPHIA - The maker of Splenda on Friday settled a lawsuit over its disputed advertising slogan — “Made from sugar so it tastes like sugar” — just after the jury reached a verdict that would have gone against the market-leading artificial sweetener.

Merisant Co., which makes rival Equal, accused the makers of Splenda of confusing consumers into thinking its product was healthier and more natural than other artificial sweeteners. Splenda’s marketer, McNeil Nutritionals, countered that it simply has a better product backed by superior advertising.

A McNeil spokeswoman in the courtroom said the amount of the settlement wouldn’t be announced.

The two sides issued a joint statement Friday saying the details of the settlement are confidential and both have agreed to make no additional comment on the terms of the agreement.

Chicago-based Merisant was seeking more than $200 million from McNeil — at least $183 million for unfair profits since 2003 and compensation for at least $25 million in lost sales.

The jury was set to award a substantial amount, but less than what Merisant was asking for, said juror Barbara Helms, 55, of Lafayette Hill.

“I don’t think the company necessarily set out to mislead, but I don’t think they did anything to stop it,” said Helms, a vice president at a Philadelphia advertising firm.

The active ingredient in Splenda starts as pure cane sugar but is chemically altered to create a compound that contains no calories, according to McNeil. The final product contains no sugar.

The one-month trial focused mostly on Splenda’s advertising slogan, but it ended in a settlement after the jury announced it had reached a verdict.

Settlement talks began after jurors asked the judge for a calculator and expert reports from both sides on how to determine damages. Lawyers rushed to the judge’s office to try to delay the jury’s announcement and then huddled in a courthouse meeting room.

McNeil’s own consultants said its slogan confused potential customers, some of whom thought that Splenda was sugar without the calories, Merisant’s attorneys said. McNeil rejected a plan to add the phrase “does not contain sugar” to the front of Splenda’s yellow box, which might have cleared up the confusion, Merisant said.

Because the manufacturing of Splenda begins with sugar, McNeil can accurately claim that Splenda is “made from” sugar, according to its attorneys.

Splenda is used in more than 4,000 food and drink products and is included in recipes at numerous chain restaurants.

It had 60 percent of the consumer artificial sweetener market last year, according to the research firm Information Resources Inc. Equal, which comes in blue packets and is made with aspartame, and Sweet’N Low, in pink packets and made with saccharin, each held about 14 percent of the consumer market.

McNeil is a unit of Johnson & Johnson based in suburban Philadelphia and markets Splenda for its manufacturer, London-based Tate & Lyle PLC. It is also defending its Splenda advertising claims in a separate lawsuit in California filed by a group of U.S. sugar manufacturers.
I don't see how when these people get on tv and talk like this that they don't just bust out laughing. I sure would, &phhheeh, sorry folks, haha, I can't read this anymore. Truth is, we're scamming the holy shit out of all of you. We're large, and in charge. Illuminati is in the hizzouse! East Sah-eeeed!& -Henry
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05-12-2007, 07:59 AM,
#2
Splenda Settles Lawsuit Over ‘sugar’ Claim
You're not sugar! You're poison like the rest of us, now pay up!


MMM
Give me the judgment of balanced minds in preference to laws every time. Codes and manuals create patterned behavior. All patterned behavior tends to go unquestioned, gathering destructive momentum.
- Darwi Odrade
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05-12-2007, 03:10 PM,
#3
Splenda Settles Lawsuit Over ‘sugar’ Claim
I hope they succeed in smashing their heads in or OD on their own poison.
General Brainquirks:http://1phil4everyill.wordpress.com

Mind control imbued by movies:http://predictiveprogramminginmovies.blogspot.com

Movers and Shakers of the SMOM:http://moversandshakersofthesmom.blogspot...identity.html
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05-18-2007, 05:11 AM,
#4
Splenda Settles Lawsuit Over ‘sugar’ Claim
Splenda works on the hypothamalus gland, and not in a good way.
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05-18-2007, 11:21 AM,
#5
Splenda Settles Lawsuit Over ‘sugar’ Claim
whats worse Splenda or Corn syrup?

IE Diet or Regular soda.
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05-18-2007, 03:03 PM, (This post was last modified: 05-18-2007, 03:06 PM by ephilution.)
#6
Splenda Settles Lawsuit Over ‘sugar’ Claim
Quote:whats worse Splenda or Corn syrup?

IE Diet or Regular soda.
Sugar is always less of a poison than any of those toxic substitutes (especially aspartame) if you ask me. At least you have enzymes capable of metabolizing sugar (insulin etc) but am unsure to say the least of the compounds that make-up aspartame and the like. Especially the methyl-bridge connecting the amino-acids in aspartame is toxic as HELL.
General Brainquirks:http://1phil4everyill.wordpress.com

Mind control imbued by movies:http://predictiveprogramminginmovies.blogspot.com

Movers and Shakers of the SMOM:http://moversandshakersofthesmom.blogspot...identity.html
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06-23-2007, 07:03 AM,
#7
Splenda Settles Lawsuit Over ‘sugar’ Claim
Quote:whats worse Splenda or Corn syrup?

IE Diet or Regular soda.

That's kinda like which is lower Blue Whale Shit or Humpback Whale Shit.
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