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Coke on the Rocks? (2005)

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Coke on the Rocks?

BBC Money Programme

Coca-Cola, the world's biggest brand, is in trouble.

Its share price has halved over the last seven years as the company struggles to deal with the growing trend for new, healthier drinks.

The company is under attack amid concerns about obesity and the effect fizzy soft drinks are having on our health.

Mark Sexton, deputy head teacher at St Ilan School in Caerphilly, is someone Coca Cola should be worried about.

He believes his students were downing far too much Coke for their own good.

"I'd say the pupils were drinking, on average, about three cans a days," he says.

"You'd be surprised at the number of pupils who were having cans at 7.30 or 8 o'clock in the morning."

Poor concentration

That level of consumption could amount to more than one and a half times a child's recommended daily sugar intake.

Not surprisingly, Mr Sexton thinks it's bad for their health and bad for their education.

"These drinks do induce some initial high levels of energy, which is sometimes accompanied by hyper activity or poor behaviour.

"Then that's followed by a lull in energy levels, sometimes accompanied by poor concentration in the afternoons".

http://news.bbc.co.uk/2/hi/business/4396982.stm