Zeta Interactive - Relevant Noise

[scaramanga667]

Came across this little snippet I hadn't heard before buried in a worldnetdaily article on Chuck Norris coming out to support huckabee.

read article here

The interesting part I found was this:


"Following Huckabee's endorsement from Norris, the overall tone of posts peaked at 77 percent positive, versus 82 percent positive overall prior to the endorsement, according to Zeta Interactive's Relevant Noise technology, which mines social media sites for buzz and volume of blog posts," the DM reported.

Al DiGuido, of Zeta Interactive, said the computer project is a "blog research tool that lets you scrape information from all of the blogs out there."

"Think about what Google does for content. Relevant Noise does the same type of things for the blogosphere. It lets you understand what people are saying based on keywords to denote the tone," he said.

The report said Relevant Noise "looks at content on more than 75 million blogs, as well as message boards and online communities, to give real-time feedback on consumer trends and opinions."

"In the case of the Mike Huckabee/Chuck Norris collaboration, Relevant Noise detected a slight decrease in positive posts from a mixture of thousands of online authors, ranging from very influential bloggers to lesser-known authors," the report said, even as the number of postings was expanding massively. "


Has anyone here heard of this Relevant Noise thing before?

Just found the homepage for Relevant Noise, it's subtitled Mining the social internet for business intelligence.

http://www.relevantnoise.com/